can be more appropriate in describing Emperador Brandy's recent
achievement than its tagline "Sa totoong tagumpay"
(To true success). For the second time, Emperador Brandy received
the prestigious Reader's Digest Trusted Brands, a region-wide
survey conducted in seven markets—Hong Kong, Taiwan,
the Philippines, Tailand, Malaysia, Singapore and India—where
brands ranging from luxury goods to everyday necessities are
ranked by consumers based on quality, value, trustworthiness,
strong image and understanding of customer needs.
Formerly called Reader's Digest Super Brands
since its inception seven years ago, the survey now puts brand
integrity at the forefront by focusing on trust. Thus, the
survey was renamed the "Reader's Digest Trusted Brands."
For Emperador Brandy, winning this award, not
only once but twice, clearly proves that it has gained the
vote of confidence of Asia's consumers, a feat no other local
brand in its category could claim. Under the alcoholic beverages
category, Emperador Brandy shares the title of Most Trusted
Brands with foreign brands, Johnnie Walker and Fundador. And
it's no wonder. Emperador Brandy has built its name on three
imprtant values: "sipag" (industry) "tiyaga"
(perseverance) and "responsibilidad" (responsibility).
By consistently taking the higher ground, Emperador Brandy
differentiated itself from the rest, blazing a trail which
competition tried to follow. With the hallmarks of a leader,
Emperador Brandy has won the respect and admiration of Asia's
most discriminating consumers, and an award that truly reflects
At the core of Emperador Brandy is the abiding
commitment to excellence and respect for consumers—one
look, one sip and it becomes clear to all that Emperador is
a world-class product that is easily affordable; and its marketing
campaigns have always emphasized good old-fashioned values.
Emperador achieves marketing and critical success by remaining
true to these noble principles.
December 2005, Consolidated
Distillers of the Far East launched a new member of the Emperador
Brandy roster, the Emperador 1.75 Liters Grandioso. Emperador,
one of the largest selling brandies in the world, wanted to
give its consumers the same exquisite taste and aroma in a
package perfect for bigger celebrations and gatherings. Emperador
1.75L Grandioso (Grandeur), is a celebration of life’s
successes through the values of sipag (diligence), tiyaga
(perseverance) at responsibilidad (responsibility) that Emperador
Brandy have always stood for.