Nothing can be more appropriate in describing Emperador Brandy's recent achievement than its tagline "Sa totoong tagumpay" (To true success). For the second time, Emperador Brandy received the prestigious Reader's Digest Trusted Brands, a region-wide survey conducted in seven markets—Hong Kong, Taiwan, the Philippines, Tailand, Malaysia, Singapore and India—where brands ranging from luxury goods to everyday necessities are ranked by consumers based on quality, value, trustworthiness, strong image and understanding of customer needs.

Formerly called Reader's Digest Super Brands since its inception seven years ago, the survey now puts brand integrity at the forefront by focusing on trust. Thus, the survey was renamed the "Reader's Digest Trusted Brands."

For Emperador Brandy, winning this award, not only once but twice, clearly proves that it has gained the vote of confidence of Asia's consumers, a feat no other local brand in its category could claim. Under the alcoholic beverages category, Emperador Brandy shares the title of Most Trusted Brands with foreign brands, Johnnie Walker and Fundador. And it's no wonder. Emperador Brandy has built its name on three imprtant values: "sipag" (industry) "tiyaga" (perseverance) and "responsibilidad" (responsibility). By consistently taking the higher ground, Emperador Brandy differentiated itself from the rest, blazing a trail which competition tried to follow. With the hallmarks of a leader, Emperador Brandy has won the respect and admiration of Asia's most discriminating consumers, and an award that truly reflects "totoong tagumpay."

At the core of Emperador Brandy is the abiding commitment to excellence and respect for consumers—one look, one sip and it becomes clear to all that Emperador is a world-class product that is easily affordable; and its marketing campaigns have always emphasized good old-fashioned values. Emperador achieves marketing and critical success by remaining true to these noble principles.